Professional surfer Lucía Martiño is making headlines after signing a sponsorship deal tied directly to her OnlyFans presence.
The bold move has sparked heated debates in both the surfing and influencer worlds.
Fans praised her for blending athleticism with modern digital branding. Others criticized her for “selling out.”
Her unique approach shows how athletes are reinventing themselves for viral fame.
Lucía Martiño is proof that OnlyFans is no longer just about content — it’s a business model.
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