TikTok’s favorite “it girl,” Alix Earle, is trending again — but this time, it’s not for a brand deal or red carpet look. The beauty influencer went viral after accidentally uploading a clip that showed her makeup routine gone wrong, and fans are calling it her most relatable moment yet.

In the now-famous video, Alix is seen trying to film a “get ready with me” tutorial when her foundation shade clearly didn’t match her neck. Instead of editing it out, she laughed it off and said, “Well… that’s not the vibe.” The moment spread across TikTok and Instagram Reels, racking up millions of views in hours.

Fans flooded her comments with praise for keeping it real: “This is why we love Alix — she’s not afraid to show the imperfect side,” one user wrote. Another added, “Finally, an influencer who doesn’t pretend to be flawless.”

Marketing experts say Earle’s authenticity is exactly what sets her apart in an age of overly polished influencers. The viral clip even boosted engagement across her platforms, with several beauty brands publicly cheering her for her “unfiltered charm.”

As one entertainment blogger summed it up: “Alix turned a small mistake into her biggest win yet — that’s star power.”