At the 2025 MTV Video Music Awards, Doja Cat delivered a red carpet moment that left everyone talking. As she posed in a pastel Balmain mini dress adorned with hot pink jewels, the “Paint the Town Red” singer took a dramatic step by biting into a tube of MAC lipstick. The twist? It was an edible chocolate replica, crafted by renowned pastry chef Amaury Guichon.

This unexpected stunt was more than just a fashion statement—it was a strategic announcement of Doja Cat’s new role as the global ambassador for MAC Cosmetics. The lipstick she “ate” was a caramel-filled chocolate version of MAC’s iconic Lady Danger shade, symbolizing her bold and artistic approach to beauty.

The impact was immediate and significant. The stunt generated an estimated $2.8 million in media exposure for MAC Cosmetics, showcasing the power of creative celebrity endorsements in today’s market.

For fans eager to replicate Doja’s look, the exact lipstick she wore is available for purchase. The M·A·Cximal Silky Matte Lipstick in Lady Danger, along with the Lip Liner Pencil in Cherry, can be found at retailers like Ulta and Nordstrom.